ENHANCING A BRAND WITH PRECISION & POLISH
CLIENT: HENSELSTONE
SCOPE OF WORK
LOGO REFINEMENT
VISUAL IDENTITY DEVELOPMENT
PHOTO EDITING
WEBSITE & BRAND STRATEGY CONSULTATION
Henselstone is a distinguished company specializing in the import, distribution, installation, and servicing of custom-made luxury windows and doors from Germany. Known for their impeccable engineering, Henselstone offers innovative, high-quality systems designed to elevate any project. Their expertise extends from helping clients choose the perfect products to overseeing every step of delivery and installation, ensuring a seamless and premium experience.
BREAKING DOWN THE BRAND
THE VISION
To amplify core values of confidence, innovation and an earnest approach Henselstone needed a refresh that updated their existing assets to better convey a professional, polished image for an upscale clientele with high expectations. Their first-class engineering and superior service is an industry differentiator, and the visual elements needed to underscore their commitment to excellence.
LOGO REFINEMENT
The new design emphasizes sleek, modern lines that reflect Henselstone’s pride in precision. By better balancing the typography and integrating a more contemporary shield symbol, we enhanced the logo’s ability to convey both sophistication and sincerity, aligning it with the company’s messaging and premium offerings. A secondary lockup was also created, giving the brand more flexibility in application.
VISUAL IDENTITY
A cohesive look that highlights Henselstone’s commitment to quality started with the exploration of a color palette that transitions from stark to sophisticated. Bright red replaced with a rich burgundy, and warm taupe in the place of silver. Textures like limestone, silica sand, and aluminum represent raw materials for a tactile and distinctive look. Lastly, two new fonts bring architecture to the forefront through a harmony of stencil letterforms, clean lines, and maximum legibility.
PHOTO EDITING
To showcase Henselstone in their best light, we focused on meticulous photo editing of showstopper projects to enhance the clarity and impact of their visual assets. Each image was carefully adjusted to highlight the elegance and craftsmanship of the windows and doors, ensuring that the photographs not only reflect the company’s expertise but also align with the brand’s improved aesthetic.
