A BOLD LIFESTYLE BRAND FOR GROWTH AND GIRL POWER
CLIENT: LET’S GET IT GIRL
SCOPE OF WORK
LOGO, BRAND CONCEPT & STYLE GUIDE DEVELOPMENT
COLLATERAL / MERCH / RETAIL / PROMO DESIGN
COPYWRITING / DIGITAL TEMPLATES & PRESENTATIONS
WEBSITE DESIGN / DEVELOPMENT
CONTENT CREATION & SOCIAL MEDIA GRID DESIGN
CLIENT WORKBOOKS & WORKSHEETS
Let’s Get It Girl is more than a life coaching company–it‘s a lifestyle. This feminine brand with a powerful vision celebrates women who juggle the chaos of life with wild ambition, infectious laughter, and genuine connection. From career-driven professionals to stay-at-home moms, Let’s Get It Girl empowers women to embrace both their “hot mess” and their hustle, bringing joy and purpose to their everyday lives.
BREAKING DOWN THE BRAND
THE VISION
A brand that is unapologetically bold, bright, uplifting, and above all, strong. The brand needed to resonate with a diverse group of women–empowering them to connect, support, and celebrate their real, unfiltered lives all in a polished, fun and feminine way. We had to capture the delicate balance between messy authenticity and driven ambition—and the result is an identity that conveys both energy and relatability, without ever feeling exclusive or unattainable.
VISUAL IDENTITY
The logo for Let’s Get It Girl is an emblem of both energy and optimism, and the color palette at the heart of the brand’s personality is rooted in soothing blues and vivacious accents. Elements of the new design system take symbolic inspiration from gardens, florals and the concept of transformation with the use of botanical iconography and trellis patterns. Handwritten script and a highlight effect provide a personalized, caring touch to every piece of client material.
TONE OF VOICE
Empowering messages were sprinkled across every touchpoint, and copy was crafted to strike a balance between motivation and real talk. Our tone was approachable, relatable, and full of warmth, humor, and the occasional wink. We wanted every piece of communication to feel like it was coming from your best friend—one who knows the struggle but believes in your power.
CONTENT STRATEGY
To further solidify the brand's presence, we developed an engaging social media grid with a mix of motivational quotes, candid lifestyle images, and interactive content. Posts were designed to build community, inspire action, and encourage authenticity–fostering a following of like-minded women who "get it." This audience ultimately feels seen, heard, and is excited to be a part of the movement.
CELEBRATING SUCCESSION
“Working with Heraldess was a game-changer for Let's Get It Girl. The foundation Brianne provided gave me the confidence to launch my new business with clarity and purpose, and everything was crafted to capture the bold spirit I was looking for. The website was a magnet for new business–I saw an influx of personal coaching clients almost immediately, and I was especially thrilled with how user-friendly and fun the toolkits were, which really helped streamline my process. I’ve been able to make a remarkable impact from day one, helping countless women navigate life transitions ready to embrace their potential.”
– Melissa M. Capps, Founder
