FINDING THE STORY BEHIND THE STYLE FOR A LUXE NEW LOOK
CLIENT: LOVE MARLOW
SCOPE OF WORK
LOGO & WEBSITE REDESIGN
VISUAL IDENTITY DEVELOPMENT
COPYWRITING & COPY EDITING
Love Marlow is a personal stylist dedicated to helping women rediscover their unique style with confidence, versatility, and ease. With a philosophy rooted in elevating what clients already own, Love Marlow combines timeless wardrobe essentials with statement pieces that express individuality, lifestyle, and body type. Founded in honor of her grandfather’s passion for style, Love Marlow is a celebration of self-expression, creativity, and the stories told through fashion.
BREAKING DOWN THE BRAND
THE VISION
To bring sophisticated style beyond the closet with a visual identity that reflects Love Marlow’s expertise. Nadine’s mission is to transform women’s wardrobes with care and creativity, and the same approach was taken in developing her new brand. The goal was to strike a balance between luxe refinement and approachable femininity, elevating Love Marlow’s appeal for all ages.
LOGO DESIGN
The new Love Marlow logo features a two-tone wordmark that exudes refinement through clean, sans serif typography. A secondary logo incorporates Nadine’s signature seamlessly woven into a clothes hanger, offering an approachable and playful nod to her styling work. This duality allows the brand to transition gracefully between formal and casual applications.
COLOR PALETTE & TYPOGRAPHY
Love Marlow evokes a warmth, elegance, and boldness–with a subtle edge. Colors of Silk and Tuxedo are timeless neutrals, while Metallic Gold adds a touch of opulence, Twilight Navy represents depth, and Amethyst balances dramatic contrast with femininity. For typography, Red Hat Text, a fresh and versatile font, is paired with Instrument Serif, known for its origins in editorial design.
WEBSITE DESIGN
This website refresh puts Nadine at the forefront of the Love Marlow brand story. High-contrast visuals and an abundance of negative space create a luxurious, airy feel, while elegant type highlights a passion for style transformations. The design is intentionally inviting, encouraging clients to make Nadine a trusted closet confidant.
