A SOCIAL BRAND WORTH CELEBRATING
CLIENT: SOIRÉE SOCIAL MEDIA
SCOPE OF WORK
LOGO REDESIGN
VISUAL IDENTITY DEVELOPMENT
Soirée Social Media is a boutique marketing and social media agency dedicated to helping small-town businesses show up online with confidence. Founded by Jessica Baucum, the company specializes in strategic social media support that empowers local brands to connect with their audiences in authentic and engaging ways. Rooted in the belief that marketing should feel approachable and celebratory, Soirée works to amplify the voices of small business owners while making the process creative, collaborative, and fun.
2025 HERALDESS BRAND GIVEAWAY WINNER
BREAKING DOWN THE BRAND
THE VISION
To support a brand that felt joyful and sophisticated, bringing a touch of splendor to every visual. While the existing Soirée brand carried strong personality, it lacked the precision needed to support growth. With two dynamic women leading the business, the brand deserved an identity that felt as vibrant and confident as the work they deliver. We wanted to evolve the original concept into something more polished and recognizable, retaining the feminine charm while improving legibility and longevity.
LOGO DESIGN
The logo offers an elegant interpretation of the word soirée, leaning into the term’s historic charm while introducing playful modern elements. Subtle typographic details—such as the connected O and I and the extended R—create movement and rhythm within the wordmark. Complementing the typography is a disco-ball-inspired icon that adds a retro flourish, nodding to the celebratory evening atmosphere the name evokes. The result is an identity that feels celebratory and spirited.
COLOR PALETTE
The color palette reflects the brand with a sense of refinement: cream creates a warm, clean foundation, while lavender and rose introduce softness and femininity. Bright olive brings an unexpected pop of energy, and rich mauve adds depth and maturity. Used together in curated combinations, the palette gives the brand a lively personality that feels expressive without losing cohesion.
TYPOGRAPHY
Typography plays a key role in capturing the brand’s positivity and life. Feminine, flirty fonts—including an organic script and a stencil-inspired serif—introduce personality and movement, reflecting the playful tone of the brand. These styles are paired with highly legible sans-serif typefaces that ensure clarity across digital platforms. The combination creates a balanced system that feels graceful and creative while remaining practical for a social-media-forward business.
